The Watch Guild Publication

Official Student Publication Of PECIT

Research

Research

Students’ Perception of Innovation and Entrepreneurial Ventures

Authors: Geziel L. Timcang, and John Andre  A. Tapic gezieltimcang20@gmail.com and tapicjhonandre@gmail.com Philippine Electronics & Communication Institute of Technology Inc.Butuan City, Philippines Co-Author: Mariam Kristine A. Sanico,MBA Dean, College of Business Management Educationmariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Entrepreneurial Ventures, Innovation, Intellectual Property Right, Leadership, Passion and Interest, Responsiveness to Opportunities, Scalability, Tolerance of risk, Descriptive-correlational design, Philippines  ABSTRACT This study investigated the perception of Bachelor of Science in Business Administration students at Philippine Electronics & Communication Institute of Technology, Butuan City, on innovation and entrepreneurial ventures. A descriptive correlational research design was employed to explore the relationship between various factors, such as creativity, risk tolerance, and leadership, and their impact on entrepreneurial intent. A purposive sampling technique was used to select 100 BSBA students from the first to fourth-year levels, with 25 students randomly selected from each year level using a fishbowl method. A survey questionnaire was used to gather the data. Frequency and Percentage, Mean, and Pearson-r were used in the data analysis. The findings revealed that BSBA students exhibited a strong inclination towards innovation, particularly in creativity, risk tolerance, leadership, and intellectual property rights, but showed a slightly lower perception of responsiveness to opportunities, highlighting the need for more exposure to market-driven innovation. Additionally, students demonstrated high entrepreneurial intent, especially in scalability and financial planning, yet faced challenges related to market size and demand, indicating the necessity for practical experience in market research and customer acquisition. A significant positive correlation was found between students’ perception of innovation and their entrepreneurial ventures, particularly in creativity, risk-taking, and leadership, suggesting that fostering an innovative mindset can enhance their likelihood of pursuing entrepreneurial activities. The study concludes with recommendations for educational institutions and policymakers to foster a more entrepreneurial mindset among students. DOWNLOAD DOCS >>

Research

Customer Service and Product Variety on Customer Satisfaction

AUTHORS: Chris Matthew D. Ramos, Leah B. Adtoon, Jissa E. Faller , Mary Luna A. Flores, Madil B. Ligad, and Angela R. Tagupa https://orcid.org/ 0009-0003-2338-5986/ ramoschris426@gmail.comhttps://orcid.org/ 0009-0000-1369-6586/ adtoonleah22@gmail.comhttps://orcid.org/ 0009-0000-6684-2823/jissa.faller919@gmail.comhttps://orcid.org/ 0009-0000-8645-246X/ Floresdeluna884@gmail.comhttps://orcid.org/ 0009-0003-4676-2027/ BASTILLASLIGAD123@gmail.comhttps://orcid.org/ 0009-0008-7002-1022/angelatagupa143@gmail.com Philippine Electronics & Communication Institute of Technology, Inc.Butuan City, PhilippinesCollege of Business Management Education Co-Author: Mariam Kristine A. Sanico,MBA Dean, College of Business Management Educationmariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Business Administration, Availability, Communication, Customer Satisfaction, Customer Service, Efficiency, Freshness, Friendliness, Follow-up, Knowledge, Personalization, Product variety, Pricing, Quality, Responsiveness, Uniqueness, Descriptive-correlational Design, Philippines. ABSTRACT The connection between the variety of products offered and the quality of customer service provided with the resulting satisfaction levels of patrons at Kitty’s Snack Corner. This study investigated the relationship between the product variety and customer service on customer satisfaction at Kitty’s Snack Corner in Libertad, Butuan City. A descriptive correlational research design was employed to gather data from 100 customers using a convenient sampling technique, was used questionnaire to utilize as the research instrument, and the data were analyzed using Mean, Frequency/Percentage, and Pearson correlation. The study found that Kitty’s Snack Corner is successfully meeting the needs and expectations of its customers. The establishment’s focus on product variety, quality, and customer service has contributed to high levels of customer satisfaction. To maintain and enhance customer satisfaction, Kitty’s Snack Corner may continue to prioritize these key areas. By offering a diverse range of high-quality products, providing excellent customer service, and fostering a positive dining experience, the establishment can strengthen its position in the market and attract loyal customers. DOWNLOAD DOCS

Research

Challenges Among Students Towards Computer Subjects; A Phenomenological Study

AUTHORS: Marjezza V. Norberte, Jesmira G. Maun, Rea Nason, and Arvin E.  Tipon https://orcid.org/0009-0001-9335-4881/www.jezza21@gmail.com,https://orcid.org/0009-0007-2098-2354/maunjesmira@gmail.com,https://orcid.org/0009-0001-3491-0569/nasonrearose@gmail.com, and https://orcid.org/0009-0005-0695-5507/ arvintipon29@gmail.com Philippine Electronics and Communication Institute of Technology (PECIT)College of Teacher Education Co-Author: Josephine U. Acha,PhD PECIT Director for Research & Extensionhttps://orcid.org/0000-0002-2866-3725josephineacha.ja@gmail.com KEYWORDS: Education, Challenges, Computer Studies, Phenomenological Research Design, Philippines ABSTRACT The study aims to describe and explore the challenges encountered by students in learning computer subjects. The researchers believed that learning computer subjects is necessary for transforming society by exposing the learners to existing technologies and empowering them with capacities to be the drivers of innovations for prosperity and sustainable development. However, there are still major barriers to this learning. This qualitative research has 10 participants who were selected BTVTED-CHS second-year and third-year students at the Philippine Electronic and Communication Institute of Technology to avoid biases, the participants were five males and five females. The participants are answered through one-on-one interviews with open-ended questions, the researchers used the phenomenological research design. It is best served to understand and describe the narratives of the students’ experiences and feelings regarding this phenomenon. By focusing on the challenges they’ve encountered in computer studies toward discerning the issues and concerns the six themes are; the availability of tools, internet issues, gender issues, location, financial, and lack of skills. Finally, the study revealed that most of the participants have encountered a lot of general and personal challenges and there were seven (7) intervention programs presented; additional completely operational computer units, replacing and fixing the tools right away, renovating the computer laboratory with a bigger space and additional units, the school should provide to lend tools during a certain time, informing students on the first day of school regarding with the tools and equipment needed to equip them in saving money for the specific subjects, improving the school’s internet connection especially in the laboratory, and offering free materials for preliminary tasks. This paper is a step to discern the challenges that were encountered by the present students and possibly by the future BTVTED-CHS students of PECIT. DOWNLOAD DOCS

Research

Attitude as a Predictor of Gender Education Among College Students

Authors: Mae Ann N. Renacia, Rechard D. Garzon, Shaira Mae P. Orosia https//orcid.org/0009-0005-6131-0947/maeannrenacia24@gmail.com, richardgarzon578@gmail.com, shairamaeorosia@gmail.com, jmpitalco@gmail.com College of Teachers EducationPhilippine Electronics and Communication Institute of Technology, Inc. (PECIT) Co-Author: Rene Lyn M.Tapales,LPT PECIT GenEd Instructorhttps//orcid.org/0009-0000-7363-3317renelyntapales.21@gmail.com KEYWORDS: Gender education, Descriptive-correlational, Gender equality, Frequency and Percentage, Mean, Pearson-r, Gender roles, Gender concepts, Attitudes, Stereotypes, Behavior, Willingness, and Relationships, Philippines. ABSTRACT It is fascinating to consider how deeply ingrained the initial thoughts and feelings about gender might influence our journey through gender education in college. This study explored the relationship between gender education and students’ attitudes and behaviors related to gender concepts. Data analysis from various tables revealed that gender education positively impacts students’ views on gender equality and their willingness to challenge gender stereotypes. The data showed a strong correlation between educational programs and support for gender equality, with students receiving more education demonstrating more progressive views. Moreover, the impact on core beliefs about gender roles seems less pronounced; the study suggests a nudge towards less traditional views. Interestingly, a potential link between a student’s primary and willingness to address the gender gap emerged, with students in social sciences and humanities showing a slight positive correlation. Overall, the study concludes that gender education plays a significant role in shaping positive attitudes and potentially influencing actions that promote gender equality. Further research is recommended to explore the distinction of the relationship and investigate areas with less clear connections, such as the link between education and empowerment related to gender roles. DOWNLOAD DOCS

Research

LIVED EXPERIENCES OF SELECTED SMALL BUSINESS OWNERS TOWARD CASHLESS TRANSACTION

Authors: Charry Lyn M. Sabonod, Sheila Marie Mongaya , Giovani Plaza, May Suplito College of Business Management Education, PECIT, Agusan del Norte 8600 Philippines Corresponding Author: Maria Cecilia Z. Matillano, PhdDate Received: January 2024 Revised: February 2024 Accepted : March 2024 PECIT Executive Vice President/Academic Affairs Directorhttps://orcid.org/0009-0009-3429-6253cezmat2000@gmail.com Keywords– Lived experiences, Cashless transaction, Descriptive-phenomenologicalDesign, Philippines Cashless transactions, the medium in which transactions happen wherein they do notinvolve actual cash, have become a widespread form of transaction not just at thedomestic level but also at the international level. Its continuous progress alters not justthe Philippine economy but also the people’s behavior. This study used a descriptivephenomenological research design to describe the lived experiences of the ten (10)selected small business owners toward cashless transactions. The researchersdeveloped an interview guide as an instrument to determine the participants’ livedexperiences, and thematic analysis was used to interpret the data. Thematic datadisclosed that adapting cashless transactions resulted in both positive and negativeaspects, namely versatility and adaptability, balance discrepancies, and intermittentaccess. Hence, participants experienced a worthwhile and unpleasant experienceupon embracing cashless transactions. Download PDF

Research

ORGANIZATIONAL CULTURE AND ENGAGEMENT AMONG EMPLOYEES

Authors: Lester Tristan Corrales, Kathleen G. Awesu, Jomar M. Gozo, Samantha Jane M. Hantud College of Business Management Education, PECIT, Agusan Del Norte, 8600 Philippines Corresponding Author: Maria Cecilia Z. Matillano, PhdDate Received: January 2024 Revised: February 2024 Accepted : March 2024 Keywords: Organizational Culture, Engagement, Effectiveness, Descriptive Correlation Design, Mean Score, Pearson Correlation, Regular Employees This study investigated the relationship between organizational culture and employeeengagement at the Philippine Electronics and Communication Institute of Technology,Inc. (PECIT, Inc.). The researchers used a descriptive-correlational research designto describe the organizational culture and engagement and determine the relationshipbetween the study variables. The study’s respondents were regular employees atPECIT, Inc., and thirty (30) respondents participated. They chose them because theyexperienced firsthand knowledge of the company’s culture. This study employed meanscores and Pearson correlation to examine employees’ perceptions of organizationalculture and engagement levels. The study showed that PECIT, Inc. employees boasta positive corporate culture and strongly agree on empowerment, collaboration,growth opportunities, and aligned values. However, dedication received the lowestengagement score, though still optimistic overall. This highlights the importance offostering dedication alongside other engagement aspects for maximized productivityand performance.

The Watch Guild Publication

The Official Student Publication Of Philippine Electronics and Communication Institute of Technology

Navigation

Home

About Us

Contact US

Articles

Contacts

Scroll to Top