Research

AUTHORS: Rica B. Dumdum, Elenille Garcia, Joshua Jose, Nenia Mantiquilla College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0007-8087-6334 Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords – Lived Experiences of Online Sellers, Coding, Thematic, Descriptive-,Philippine ABSTRACT This study aimed to determine the experiences of online sellers. This study used aqualitative research design, employing a phenomenological approach. The studyinvolved ten online sellers in Butuan City who served as participants. The researchersused an interview guide as the research instrument to gather data. Thematic analysiswas used in the interpretation of the data. The data revealed that online selling bringsbenefits like higher sales, flexible schedules, and social connections, but sellers facechallenges such as customer issues, financial constraints, and tech difficulties. Thesefindings show the complexity of online selling and the importance of adaptability andproactivity. In conclusion, Online sellers enjoy income, flexibility, and social benefitsbut face challenges like customer issues, scams, finances, and tech problems thatimpact business and emotions. To thrive, resilience and adaptability are critical, andsuccessful sellers use strategies like visual appeal, tagging, scheduled posts, andcustomer satisfaction incentives to stand out in a competitive marketplace. DOWNLOAD PDF >>

AUTHORS: Paulo M. Salvaloza, Jodelfa A. Adonga, Dheniela E. Dahang, Cheryme G. Ilogon College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0006-3461-6892 Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords: Service Quality, Non-Life Insurance, Reliability, Responsiveness,Assurance, Empathy, Tangibles, Descriptive Design, Philippines ABSTRACT Providing excellent service in non-life insurance is crucial. It makes customers happy,keeps them returning, and sets companies apart. This study determined the servicequality of non-life insurance companies in Butuan City, Philippines. A pure descriptiveresearch design was used for this study. The researchers surveyed insured (30) andprospect clients (30) to gather diverse perspectives aligned to the five dimensions ofservice quality: reliability, responsiveness, assurance, empathy, and tangibles.Frequency and Percentage were used to determine the Percentage from the profile ofthe insured and prospective clients; the Mean was also used to determine the averagemeasured in the study variables. The study showed that assurance was rated thehighest among the five service quality dimensions. At the same time, reliability andresponsiveness offered straightforward ways for the insurance companies to improvefor insured and prospective clients. Non-life insurance companies can strengthencustomer loyalty and satisfaction by speeding up claims processing and being moreresponsive. DOWNLOAD PDF >>

AUTHORS: Karen Jasmine B. Senit, Joshua B. Cabrera, Jocelyn D. Napone, Jericho N. Orboc College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0003-3614-0814 Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords: Academic Interest, Career Goals, Aptitude, Abilities, Personality, FamilyInfluence, Peer Influence Abstract The study investigated the extent of attributes in selecting the Bachelor of Science inBusiness Administration program for first-year college students. The study employeda mixed-method, descriptive-correlational design, combining quantitative andqualitative approaches. The study used a survey questionnaire with two distinct parts.The first part gathered information about the respondents’ profiles, while the secondpart, the survey proper, posed questions to investigate the topic of interest. Thequestionnaire concluded with a sentence completion task. One hundred first- yearBSBA students participated in the study, chosen due to their program’s highenrollment. Convenient sampling involved readily available students completing thequestionnaire. The researchers used a scoring procedure and descriptivecorrelational to measure the two variables. Findings revealed a diverse student bodydriven by individual motivations and backgrounds rather than demographics. Youngstudents (17-19 years old) from lower-middle-income families seeking businesscareers were most attracted to BSBA. Despite varied personal goals, includingentrepreneurship and leadership aspirations, these students shared a strong workethic and sought the program’s tools to navigate the business world. This diversityunderscores BSBA’s potential to cultivate future leaders and entrepreneurs acrossvaried demographics. Based on their findings, the researchers recommend focusingBSBA recruitment efforts on young women from lower-middle-income families.Highlighting the importance of family support and career/interest alignment is criticalin attracting these students. DOWNLOAD PDF >>

AUTHORS: Renier M. Nerio, Rowil Jen C. Adlawon, Cherylen J. Añora, Joeny J. Arioja II College of Business Management Education, PECIT, Agusan del Norte 8600 Philippines Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords: Green Marketing Implementation, Practices, Environmental Quality,Compliance, Awareness, descriptive-correlation research design, Philippines ABSTRACT This study examined the practices of vendors on green marketing implementation inLangihan Public Market Butuan City, Philippines. The researchers employed adescriptive-correlation research design among 50 vendors of Langihan Public Market,and purposive sampling was used in the study. The study used a survey questionnairewith two distinct parts. The first part provided information about the respondents’profiles, while the second part, the survey proper, posed questions to investigate thetopic of interest. Frequency/percentage, Mean, and Pearson-r were the statistical toolsused in treating the problem. The study found a significant correlation between thepractices and the extent of green marketing implementation. In addition, the findingshighlighted that the vendors need more knowledge and skills about green marketingand its implementation. However, they have the attitude to implementing greenmarketing by providing proper knowledge and teaching some skills. The studysuggests that the LGU provides training for vendors and strict implementation, theBLGU assesses awareness and explores strategies, vendors enhance their skills, andacademic institutions support green marketing. DOWNLOAD PDF >>

AUTHORS: Kristine A. Dicang, Jophet Ephraim A. Aguillon, Lily Jean C. Dulanas,Princes Escobia, Jesseca Florito, Joanna Erna Zagado http://orcid.org/0009-0003-1277-3393/tindicang722@gmail.com, https://orcid.org/0009-0004-7489-18862 , ajophet1@gmail.com / http://orcid.org/0009-0004-5267-758X3dulanaslilyjean@gmail.com, https://orcid.Org/0009-0004-2136-57514, https://orcid.org/0009-0005-4828-2603/ floritojesseca063@gmail.com, https://orcid.org/0009-0009-6152-42666 Philippine Electronics & Communication Institute Technology,INC. (PECIT)College of Business Management Education Co-Author: Mariam Kristine A. Sanico,MBA Dean, College of Business Management Educationmariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Challenges, Rental Property Owner, Lived Experiences, Opportunities, Descriptive, Philippines. ABSTRACT The increasing demand for housing in rapidly urbanizing cities like Butuan has brought rental property ownership to the forefront of local economic activity. As the city continues to grow, so does the complexity of managing rental properties, making it vital to understand the lived experiences of those directly involved in this sector. The study explored the lived experiences, opportunities, and challenges faced by rental property owners in Butuan City. A descriptive qualitative research design was used, employing semi-structured interview guide to gather insights from ten rental property owners. Conducted in selected barangays—San Ignacio Pob (Brgy 15), Tandang Sora (Brgy 12), and Lapu-Lapu Pob (Brgy 8)—participants were purposively chosen for their relevant experiences in managing rental properties. Data were analyzed using coding and thematic analysis to identify key themes related to their experiences, challenges, and strategies. The study revealed that rental property ownership in Butuan City offers significant opportunities and challenges. Rental properties provide a reliable source of income, support financial stability, and present potential for business growth due to high tenant demand, particularly in urbanized areas near schools and workplaces. However, property owners face recurring issues such as tenant non-payment, behavioral conflicts, and property maintenance burdens, compounded by regulatory compliance requirements and financial constraints. While technology, particularly social media, has been beneficial for marketing and tenant acquisition, many property owners still rely on traditional networking methods. DOWNLOAD DOCS>>

AUTHORS: Rose Mae Ann T. Añora, Ester Grace M. Bruno, Kathlanee Jay T. Mama, Christine C. Noja, Rhea Mae H. Pimentel arosemaeann@gmail.com, brunoestergrace@gmail.com/https:/orcid.org/00092kathlaneejaymama@gmail.com, christinenoja01@gmail.com, rheapimentel275@gmail.com Philippine Electronics and Communication Institute of Technology Inc.,College of Business Management Education Co-Author: Mariam Kristine A. Sanico,MBA Dean, College of Business Management Educationmariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Reward Structure, Design, Benefits, Engagement, Repeat Purchase, Lifetime-Value, Behavior, and Advocacy, Philippines ABSTRACT Marketing strategies and customer loyalty in the fashion retail sector of Butuan City, this research underscores the significant impact of well-executed marketing on fostering a loyal customer base. This study determined the marketing strategy and customer loyalty among fashion retail industry. This study used a descriptive correlational research design and was conducted in Butuan City, the respondents of the study were the fashion retail customers in Butuan City. There were one hundred (100) customers surveyed to get their perception. Quota sampling technique was used since only the available customers considered as respondents of the study during the distribution of the questionnaire. The study used a modified survey questionnaire. The following statistical tools were used to treat the problem posted in the study. Frequency and Percentage, Mean, and Pearson-r in treating the problem in this study. The study found out that marketing strategies and customer loyalty within the fashion retail industry reveals a significant interrelationship between effective marketing practices and enhanced customer loyalty. The findings indicate that well-structured loyalty programs, characterized by personalized rewards, emotional engagement, and unique benefits, play a crucial role in fostering repeat purchases and brand advocacy. Furthermore, the research highlights the importance of omnichannel strategies that create seamless shopping experiences, thereby deepening customer engagement and increasing lifetime value. the study emphasizes that a strategic approach to marketing—one that prioritizes customer engagement, emotional connections, and personalized experiences—will not only enhance customer loyalty but also contribute to long-term business success in the competitive fashion retail landscape DOWNLOAD DOCS>>

AUTHORS: Marcelino B. Mangi, Nicole Shane Bangahon, Mary Jane B. Cansana, Meriel Mae B. Gilo, Rowelyn Sarguilla http://orcid.org 0009-0001-8239-6541/mangimarcelino59@gmail.com,bangahonnicoleshane16@gmail.com, cansanamaryjane@gmail.com, gmerielmae@gmail.com, rowelynsarguilla3@gmail.com Philippine Electronics and Communication Institute of Technology, Inc.,(PECIT) Butuan City, Philippines.College of Teachers Education Co-Author: Josephine U. Acha,PhD PECIT, Director for Research & Extension Departmentjosephineacha.ja@gmail.comhttps://orcid.org/0000-0002-2866-3725 KEYWORDSExploring, Social, Perspective, Cohabitation, College Students, Thematic Analysis, Coding, Philippines. ABSTRACT The increasing acceptance of non-traditional relationships and the evolving social landscape have led to a rise in cohabitation among college students, necessitating a deeper understanding of their experiences, challenges, and coping strategies.This study employed a phenomenological design and snowball sampling technique to explore the social perspective on cohabitation among college students. Ten participants from the College of Teachers Education in PECIT were interviewed, and data was analyzed using thematic analysis and coding. The study found that young people face pressures, judgments, and expectations that shape their sexual preferences and decisions. They often lack comprehensive information about reproductive health and may not feel comfortable discussing sex openly. This highlights the need for sexuality education, emphasizing responsibility, consequences, communication, and empowerment in sexual decision-making. This research has implications for youth programs, awareness campaigns, parental guidance, and future research. The findings of this research go beyond just affecting learners’ lives within schools but will also influence parents’ communities, even some government departments, including DSWD, DOH other researchers in the future years ahead. These recommendations bring up questions regarding the involvement played by each stakeholder towards facilitating transformation, starting from developing youth programmers to creating awareness campaigns focused on accuracy. DOWNLOAD DOCS>>

AUTHORS: Mariane Lee O. Ybiernas, Mariel S. Castillon, Luisa De Leon, Arlene B. Gallibot https://orcid.org/0009-0009-1063-3876/marianeybiernas12@gmail.com, Marielcastillon70@gmail.com, Luisadelen449@gmail.com, Arlenegallibot20@gmail.com Philippine Electronics and Communication Institute of Technology, Inc.,(PECIT)Butuan City, PhilippinesCollege of Teacher Education Co-Author: Josephine U. Acha,PhD PECIT Director for Research & Extension Departmentjosephineacha.ja@gmail.comhttps://orcid.org/0000-0002-2866-3725 KEYWORDSTime Management, Study Habits, Self-discipline, Academic Success, Philippines. ABSTRACT For education students, balancing academic responsibilities requires time management effective time management and discipline study habits. The way they structure their schedules, prioritize tasks, and approach learning can significantly impact their academic performance and overall wellbeing. The present study aimed to ascertain the correlation between time management and study habits among education students (n = 98). A descriptive correlational design was used, and a survey questionnaire was employed to measure the participants’ study habits and behavior time management. The distribution of academic performance across the year-level sample reflected a promising beginning for education students. However, the study recommended continuing attention to this group of students, especially the underrepresented first-year students. Likewise, the current group of students seemed male-dominant, thus encouraging gender balance in subsequent research. The results show a moderate perception of self-discipline and time awareness among students. Several of the study concerns consist of problems with time scheduling, stress management, and work-life balance. Interestingly, only self-discipline significantly predicts time management and academic performance. The study also examined the expected awareness of the students with good study habits and concluded that students needed to be more consistent in demonstrating good practice. This was evidenced in the areas of organization, such as studying, self-care, and time management, which create a good study environment. This demands a combination of support and a push from the academe, parents, and other concemed individuals in attending various workshops and seminars on goal setting, stress managing, organizing the resources to support the student, and collaboration of the parents and the academe. The study recommended for future researchers should be a comprehensive study on the effect of self-discipline, stress management, family support, and financial constraints on the students’ academic performances. DOWNLOAD DOCS>>

AUTHORS: Christian Jade T. Carnecer, Mike Andrew B. Baquial, Beberose L. Dapal, Mary Grace Lemosnero, John Lenuel B. Lubon https://orcid.org/0009-0004-9862-3595/christianjade101911@gmail.com, mikeandrewbaquial@gmail.com, https://orcid.org/0009-0009-9195-4339, dapalbeberose@gmail.com, limosneromarygrace@gmail.com, lenuellubon78@gmail.com Philippine Electronics and Communication Institute of Technology, Inc.,Butuan City, PhilippinesCollege of Teacher Education Co-Author: Rene Lyn M. Tapales, LPT PECIT GenEd Instructorhttps//orcid.org/009-0000-7363-3317renelyntapales.21@gmail.com KEYWORDS: Senior High School strands, Student Preferences, Descriptive-Correlational, Parental Influence, Career Guidance, Personalized Learning, Mean, Pearson-r, Frequency and Percentage, Philippines ABSTRACT The transition from junior high to senior high school marks a pivotal juncture in students’ academic journey, presenting them with a crucial decision regarding their chosen strand specialization. This descriptive-correlational study investigated the factors influencing senior high school students’ strand preferences in the Philippines. A survey (n=110) of Grade 11 students at Libertad National High School revealed personal interest as the most decisive influence, followed by parental support, autonomy, and career aspirations. These findings call for a deeper understanding from the faculty, as they highlight the need for personalized learning. The high participation rate indicates strong student interest in their educational paths, which the faculty can use as a basis for developing programs that cater to student needs and preferences. While students value open communication with parents and appreciate their support, they also prefer autonomy in decision-making. Peers provide a platform for discussion but have minimal influence. The identified gap between student needs and the curriculum highlights the potential benefits of incorporating personalized learning models, a task the faculty can take on to serve the students better. DOWNLOAD DOCS>>

AUTHORS: Ann Dominique L. Curilan, Alexis A. Bermoy, Rene Robb A. Datiles, Jisrelle Moran and Jansten Pollescas anndominiquecurilan02@gmail.com, doydoybermoy@gmail.com, datilesrenerobb@gmail.com, Jisrelle16@gmail.com, pollescasjansten@gmail.com Philippine Electronics and Communication Institute of Technology Inc.,College of Business Management Education Co-Author: Mariam Kristine A. Sanico,MBA Dean, College of Business Management Educationmariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Commitment, Controlling, Employee Engagement, Involvement, Leading, Managerial Practices, Motivation, Organizing, Passion, Planning, Service Industry, Descriptive-correlational Design, Philippines ABSTRACT Managerial practices on Employee Engagement understand how the way managers lead, organize, plan, and control their teams influences how engaged employees are within the dynamic service industry by examining this connection the research aims to provide valuable insights for service organizations in the region to cultivate more engaged workforces, ultimately leading to improved performance and a more positive working environment. This study aimed to determine the relationship between managerial practices and employee engagement in the service industry. A descriptive-correlational research design was employed, with Butuan City serving as the research locale. The respondents were regular employees working in salon service industries in Butuan City. A total of 100 employees were surveyed using a purposive sampling technique. A survey questionnaire was used to gather data. Mean, frequency, percentage, and Pearson-r were utilized to analyze the data. The study found that employee engagement in the salon service industry in Butuan City is generally high, with employees demonstrating strong commitment, passion, and motivation. While demographic factors did not significantly influence employee perception of managerial practices or engagement levels, a strong positive relationship was found between effective managerial practices and employee engagement, suggesting that effective leadership and management are key drivers of employee engagement in this industry. DOWNLOAD DOCS >>>