AUTHORS: Karen Jasmine B. Senit, Joshua B. Cabrera, Jocelyn D. Napone, Jericho N. Orboc
College of Business Management Education, PECIT, Agusan del Norte 8600 Philippines
https://orcid.org/0009-0003-3614-0814
Corresponding Author: Rodelio B. Pasion,PhD
rbpasionedutech@gmail.com
https://orcid.org/0000-0003-1217-5441
Keywords: Academic Interest, Career Goals, Aptitude, Abilities, Personality, Family
Influence, Peer Influence
Abstract
The study investigated the extent of attributes in selecting the Bachelor of Science in
Business Administration program for first-year college students. The study employed
a mixed-method, descriptive-correlational design, combining quantitative and
qualitative approaches. The study used a survey questionnaire with two distinct parts.
The first part gathered information about the respondents’ profiles, while the second
part, the survey proper, posed questions to investigate the topic of interest. The
questionnaire concluded with a sentence completion task. One hundred first- year
BSBA students participated in the study, chosen due to their program’s high
enrollment. Convenient sampling involved readily available students completing the
questionnaire. The researchers used a scoring procedure and descriptivecorrelational to measure the two variables. Findings revealed a diverse student body
driven by individual motivations and backgrounds rather than demographics. Young
students (17-19 years old) from lower-middle-income families seeking business
careers were most attracted to BSBA. Despite varied personal goals, including
entrepreneurship and leadership aspirations, these students shared a strong work
ethic and sought the program’s tools to navigate the business world. This diversity
underscores BSBA’s potential to cultivate future leaders and entrepreneurs across
varied demographics. Based on their findings, the researchers recommend focusing
BSBA recruitment efforts on young women from lower-middle-income families.
Highlighting the importance of family support and career/interest alignment is critical
in attracting these students.
