AUTHORS: Mendoza, Julius N, Ballescas, Cherry, Curita, Hannah M., Vecina, Justine Mae S ., Pasoc,Kathleen, Tizon, Xer John
College of Business and Management Education, Philippine Electronics &
Communication Institute of Technology, Butuan City, Agusan del Norte, Philippines8600
Email Address: juliusmendoza84@yahoo.com
ORCID: 0000-0002-2890-3493
Corresponding Author: Mariam Kristine A. Sanico,MBA
mariamkristineabdulkadil@gmail.com
https://orcid.org/0000-0002-0713-834X
Keywords- Acquire, Decision making, Dog owners & Perceived, Philippines
ABSTRACT
Pets have been part of our lives since ancient times. In recent days, they have become
an integral part of our families. In fact, we tend not to differentiate between pets and
human family members. This study used qualitative method and focuses on acquiring a pet dog: Affecting the decision making of a prospective dog owner as perceived by selected dog lovers. The
Study has selected twenty respondents dog lover in Butuan City. Majority of the
respondents are female. These are the indicators; physical appearance has the
highest weighted mean at 3.4(Very High Preference); followed by assurance at 3.3
(Very High Preference) and the last is Behavior at 3.2 (High Preference). Test of
significant difference in preference using gender as the differentiating variable.
Therefore, acquiring a Pet Dog decision making of Prospective Dog Owners perceived
that they highly preferred to know the pet dog in terms of physical appearance,
behavior and assurance. Gender is not a differentiating variable in terms of preference.
This study recommended that the basis in acquiring dogs and any pet are based on
the perception mentioned, and PECIT administrator can use the results of this study
as basis in making a school program activities to the marketing management students
related to effective marketing strategy in engaging pet business.
