AUTHORS: Renier M. Nerio, Rowil Jen C. Adlawon, Cherylen J. Añora, Joeny J. Arioja II
College of Business Management Education, PECIT, Agusan del Norte 8600 Philippines
Corresponding Author: Rodelio B. Pasion,PhD
rbpasionedutech@gmail.com
https://orcid.org/0000-0003-1217-5441
Keywords: Green Marketing Implementation, Practices, Environmental Quality,
Compliance, Awareness, descriptive-correlation research design, Philippines
ABSTRACT
This study examined the practices of vendors on green marketing implementation in
Langihan Public Market Butuan City, Philippines. The researchers employed a
descriptive-correlation research design among 50 vendors of Langihan Public Market,
and purposive sampling was used in the study. The study used a survey questionnaire
with two distinct parts. The first part provided information about the respondents’
profiles, while the second part, the survey proper, posed questions to investigate the
topic of interest. Frequency/percentage, Mean, and Pearson-r were the statistical tools
used in treating the problem. The study found a significant correlation between the
practices and the extent of green marketing implementation. In addition, the findings
highlighted that the vendors need more knowledge and skills about green marketing
and its implementation. However, they have the attitude to implementing green
marketing by providing proper knowledge and teaching some skills. The study
suggests that the LGU provides training for vendors and strict implementation, the
BLGU assesses awareness and explores strategies, vendors enhance their skills, and
academic institutions support green marketing.
