AUTHORS: Rica B. Dumdum, Elenille Garcia, Joshua Jose, Nenia Mantiquilla
College of Business Management Education, PECIT, Agusan del Norte 8600 Philippines
https://orcid.org/0009-0007-8087-6334
Corresponding Author: Rodelio B. Pasion,PhD
rbpasionedutech@gmail.com
https://orcid.org/0000-0003-1217-5441
Keywords – Lived Experiences of Online Sellers, Coding, Thematic, Descriptive-,
Philippine
ABSTRACT
This study aimed to determine the experiences of online sellers. This study used a
qualitative research design, employing a phenomenological approach. The study
involved ten online sellers in Butuan City who served as participants. The researchers
used an interview guide as the research instrument to gather data. Thematic analysis
was used in the interpretation of the data. The data revealed that online selling brings
benefits like higher sales, flexible schedules, and social connections, but sellers face
challenges such as customer issues, financial constraints, and tech difficulties. These
findings show the complexity of online selling and the importance of adaptability and
proactivity. In conclusion, Online sellers enjoy income, flexibility, and social benefits
but face challenges like customer issues, scams, finances, and tech problems that
impact business and emotions. To thrive, resilience and adaptability are critical, and
successful sellers use strategies like visual appeal, tagging, scheduled posts, and
customer satisfaction incentives to stand out in a competitive marketplace.
