AUTHORS: Chris Matthew D. Ramos, Leah B. Adtoon, Jissa E. Faller , Mary Luna A. Flores, Madil B. Ligad, and Angela R. Tagupa
https://orcid.org/ 0009-0003-2338-5986/ ramoschris426@gmail.com
https://orcid.org/ 0009-0000-1369-6586/ adtoonleah22@gmail.com
https://orcid.org/ 0009-0000-6684-2823/jissa.faller919@gmail.com
https://orcid.org/ 0009-0000-8645-246X/ Floresdeluna884@gmail.com
https://orcid.org/ 0009-0003-4676-2027/ BASTILLASLIGAD123@gmail.com
https://orcid.org/ 0009-0008-7002-1022/angelatagupa143@gmail.com
Philippine Electronics & Communication Institute of Technology, Inc.
Butuan City, Philippines
College of Business Management Education
Co-Author: Mariam Kristine A. Sanico,MBA
Dean, College of Business Management Education
mariamkristineabdulkadil@gmail.com
https://orcid.org/0000-0002-0713-834X
Keywords: Business Administration, Availability, Communication, Customer Satisfaction, Customer Service, Efficiency, Freshness, Friendliness, Follow-up, Knowledge, Personalization, Product variety, Pricing, Quality, Responsiveness, Uniqueness, Descriptive-correlational Design, Philippines.
ABSTRACT
The connection between the variety of products offered and the quality of customer service provided with the resulting satisfaction levels of patrons at Kitty’s Snack Corner. This study investigated the relationship between the product variety and customer service on customer satisfaction at Kitty’s Snack Corner in Libertad, Butuan City. A descriptive correlational research design was employed to gather data from 100 customers using a convenient sampling technique, was used questionnaire to utilize as the research instrument, and the data were analyzed using Mean, Frequency/Percentage, and Pearson correlation. The study found that Kitty’s Snack Corner is successfully meeting the needs and expectations of its customers. The establishment’s focus on product variety, quality, and customer service has contributed to high levels of customer satisfaction. To maintain and enhance customer satisfaction, Kitty’s Snack Corner may continue to prioritize these key areas. By offering a diverse range of high-quality products, providing excellent customer service, and fostering a positive dining experience, the establishment can strengthen its position in the market and attract loyal customers.
