Author name: Watchguild

AUTHORS: Jesselle D. Binauhan, Ara Mae Baul, Marie Christine Carampot, Marilyn Cupaz College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0005-5917-68301 Corresponding Author: Mariam Kristine A. Sanico,MBA mariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Remuneration, Job Satisfaction, Work Environment, Incentives, Benefits,Commitment, Frequency, Mean, Pearson-r, Descriptive-correlational, Philippines ABSTRACTDelivery riders are the front-line workers who interacted directly with customers anddeliver their orders. These riders do not enjoy the benefits that they should get asregular workers of the food delivery apps that, for all intents and purposes, employedthem—no assurances of income, no accident insurance, no social security, and noprotection from termination. This quantitative and descriptive-correlational researchinvestigated the relationship between remuneration and job satisfaction among fifty(50) delivery riders in Butuan City, Philippines. The researchers made use of likertscale survey questionnaire to determine the range of remuneration and the factors thataffects job satisfaction. The data gathered were analyzed, correlate, and interpret. Theanalyzed data revealed an average level of commitment, moderate level of workenvironment, and low level of incentives and benefits. Moreover, there is no significantrelationship between the remuneration and the level of job satisfaction among deliveryriders. The findings concluded that delivery riders in Butuan City did not have asignificant relationship between the delivery riders’ remuneration and overall jobsatisfaction. This means that within the range observed in the study, variations inincome do not notably impact how satisfied riders feel about their work. It wassuggested that other factors played a more significant role in delivery rider satisfactionin Butuan City, such as the work environment, incentives, benefits, or commitment. DOWNLOAD PDF >>

AUTHORS: Jake C. Cojena, Flordeliza G. Caterbas, Jocelyn R. Leopoldo, Jejomar C. Merida College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0000-3219-42071 Corresponding Author: Josephine U.Acha, PhD josephineacha.ja@gmail.comhttps://orcid.org/0000-0002-2866-3725 Keywords: Challenges, Writing Research, Pure Descriptive Research Design, Philippines ABSTRACTThis study aimed to determine the challenges experienced in writing research amongcollege students. This study used a pure descriptive research design. This study wasconducted at the Philippine Electronics and Communication Institute of Technology(PECIT). The study’s respondents were college students with a Bachelor of Sciencein Business Administration, Bachelor of Elementary Education, and Bachelor ofScience in Hospitality Management. There were 150 students participated in the study.The study used a survey questionnaire to gather data. The researchers used statisticaltools to treat the problems. Mean, rank, and linear regression were used in the study.This study found that editing research papers emerges as the most significant hurdlefor college students, significantly exceeding the perceived difficulty of other researchsteps. While selecting topics, finding resources, and other aspects are moderatelychallenging; Editing presents a unique need for targeted support due to its perceiveddifficulty gap. The researchers proposed a seminar-workshop to choose a researchtopic and to enhance editing skills. The provided seems well- structured and addressesthe needs of various stakeholders at PECIT. This is a strong foundation for acomprehensive research skills improvement plan at the Philippine Electronics andCommunication Institute of Technology (PECIT). DOWNLOAD PDF >>

AUTHORS: Roniel A. Relosa, Judy Rose Y. Autor, Christopher E. Calumbay, Jr, Janice B. Lovete College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0004-4012-85591 Corresponding Author: Josephine U. Acha, PhD josephineacha.ja@gmail.comhttps://orcid.org/0000-0002-2866-3725 Keywords: Statehood, Alignment, BSBA, Descriptive Follow-up, Philippines ABSTRACTThis study investigated the employment status and job alignment of Bachelor of Science inBusiness Administration (BSBA) graduates from the Philippine Electronics andCommunication Institute of Technology (PECIT) between 2016 and 2021. This studyused a descriptive follow-up research design. Purposive sampling was used to identifyrespondents who participated in the study. A survey questionnaire was used in thestudy, sent through the respondents’ social media accounts. Frequency andpercentage were applied to analyze the data. Most respondents were aged 25-30,predominantly female cohort, mostly graduated in 2019, and are single. Data revealsthat most respondents had prior employment in the private sector, though careerdetails were not always disclosed. Income primarily fell within the 11,001-20,000bracket, and job alignment perceptions varied among respondents. The study providesvaluable insights into the profile and professional background of PECIT’s BSBAgraduates DOWNLOAD PDF >>

AUTHORS: Arneld O. Durango, Aireen G. Bayanban, Rosarie D. Quimado, Angeline M. Sarmiento, Princess Niqoule G. Teves College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0001-6462-2322 Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords: Tea Shops, Determinants, Customer Satisfaction, Food Quality,Accessibility, Social Media Marketing Strategies, Service Quality, Ambiance,Reliability, Price, Descriptive-correlation, Philippines ABSTRACT:This study aimed to determine the relationship between the determinants andcustomer satisfaction of the selected tea shops. The study used a descriptive correlation research design and was conducted in three selected tea shops: JB BubblyTea House, SweeTea House of MilkTea, and Burp’s Koi SnackHouse. The study’srespondents were the (90) customers who were the selected Tea Shops’ guests. Theresearchers used a questionnaire to determine the determinants and customersatisfaction level. Mean and Pearson-r were used to treat the problem. The study’sfindings showed that the relationships between various determinants and customersatisfaction reveal food quality, reliability, and price. These factors exhibit a significantrelationship with customer satisfaction, highlighting their importance in driving positivecustomer experiences. Accessibility shows a substantial relationship with customersatisfaction in terms of food quality. This implies that ease of access influencescustomers’ perception of the food experience. Social media marketing strategiesshowcase a significant relationship with all other measured determinants (food quality,service quality, reliability, and price) except for ambiance. This implies that effectivesocial media strategies can boost customer satisfaction across various aspects of thetea shop experience. DOWNLOAD PDF >>

AUTHORS: Rica B. Dumdum, Elenille Garcia, Joshua Jose, Nenia Mantiquilla College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0007-8087-6334 Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords – Lived Experiences of Online Sellers, Coding, Thematic, Descriptive-,Philippine ABSTRACT This study aimed to determine the experiences of online sellers. This study used aqualitative research design, employing a phenomenological approach. The studyinvolved ten online sellers in Butuan City who served as participants. The researchersused an interview guide as the research instrument to gather data. Thematic analysiswas used in the interpretation of the data. The data revealed that online selling bringsbenefits like higher sales, flexible schedules, and social connections, but sellers facechallenges such as customer issues, financial constraints, and tech difficulties. Thesefindings show the complexity of online selling and the importance of adaptability andproactivity. In conclusion, Online sellers enjoy income, flexibility, and social benefitsbut face challenges like customer issues, scams, finances, and tech problems thatimpact business and emotions. To thrive, resilience and adaptability are critical, andsuccessful sellers use strategies like visual appeal, tagging, scheduled posts, andcustomer satisfaction incentives to stand out in a competitive marketplace. DOWNLOAD PDF >>

AUTHORS: Paulo M. Salvaloza, Jodelfa A. Adonga, Dheniela E. Dahang, Cheryme G. Ilogon College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0006-3461-6892 Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords: Service Quality, Non-Life Insurance, Reliability, Responsiveness,Assurance, Empathy, Tangibles, Descriptive Design, Philippines ABSTRACT Providing excellent service in non-life insurance is crucial. It makes customers happy,keeps them returning, and sets companies apart. This study determined the servicequality of non-life insurance companies in Butuan City, Philippines. A pure descriptiveresearch design was used for this study. The researchers surveyed insured (30) andprospect clients (30) to gather diverse perspectives aligned to the five dimensions ofservice quality: reliability, responsiveness, assurance, empathy, and tangibles.Frequency and Percentage were used to determine the Percentage from the profile ofthe insured and prospective clients; the Mean was also used to determine the averagemeasured in the study variables. The study showed that assurance was rated thehighest among the five service quality dimensions. At the same time, reliability andresponsiveness offered straightforward ways for the insurance companies to improvefor insured and prospective clients. Non-life insurance companies can strengthencustomer loyalty and satisfaction by speeding up claims processing and being moreresponsive. DOWNLOAD PDF >>

AUTHORS: Karen Jasmine B. Senit, Joshua B. Cabrera, Jocelyn D. Napone, Jericho N. Orboc College of Business Management Education, PECIT, Agusan del Norte 8600 Philippineshttps://orcid.org/0009-0003-3614-0814 Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords: Academic Interest, Career Goals, Aptitude, Abilities, Personality, FamilyInfluence, Peer Influence Abstract The study investigated the extent of attributes in selecting the Bachelor of Science inBusiness Administration program for first-year college students. The study employeda mixed-method, descriptive-correlational design, combining quantitative andqualitative approaches. The study used a survey questionnaire with two distinct parts.The first part gathered information about the respondents’ profiles, while the secondpart, the survey proper, posed questions to investigate the topic of interest. Thequestionnaire concluded with a sentence completion task. One hundred first- yearBSBA students participated in the study, chosen due to their program’s highenrollment. Convenient sampling involved readily available students completing thequestionnaire. The researchers used a scoring procedure and descriptivecorrelational to measure the two variables. Findings revealed a diverse student bodydriven by individual motivations and backgrounds rather than demographics. Youngstudents (17-19 years old) from lower-middle-income families seeking businesscareers were most attracted to BSBA. Despite varied personal goals, includingentrepreneurship and leadership aspirations, these students shared a strong workethic and sought the program’s tools to navigate the business world. This diversityunderscores BSBA’s potential to cultivate future leaders and entrepreneurs acrossvaried demographics. Based on their findings, the researchers recommend focusingBSBA recruitment efforts on young women from lower-middle-income families.Highlighting the importance of family support and career/interest alignment is criticalin attracting these students. DOWNLOAD PDF >>

AUTHORS: Renier M. Nerio, Rowil Jen C. Adlawon, Cherylen J. Añora, Joeny J. Arioja II College of Business Management Education, PECIT, Agusan del Norte 8600 Philippines Corresponding Author: Rodelio B. Pasion,PhD rbpasionedutech@gmail.comhttps://orcid.org/0000-0003-1217-5441 Keywords: Green Marketing Implementation, Practices, Environmental Quality,Compliance, Awareness, descriptive-correlation research design, Philippines ABSTRACT This study examined the practices of vendors on green marketing implementation inLangihan Public Market Butuan City, Philippines. The researchers employed adescriptive-correlation research design among 50 vendors of Langihan Public Market,and purposive sampling was used in the study. The study used a survey questionnairewith two distinct parts. The first part provided information about the respondents’profiles, while the second part, the survey proper, posed questions to investigate thetopic of interest. Frequency/percentage, Mean, and Pearson-r were the statistical toolsused in treating the problem. The study found a significant correlation between thepractices and the extent of green marketing implementation. In addition, the findingshighlighted that the vendors need more knowledge and skills about green marketingand its implementation. However, they have the attitude to implementing greenmarketing by providing proper knowledge and teaching some skills. The studysuggests that the LGU provides training for vendors and strict implementation, theBLGU assesses awareness and explores strategies, vendors enhance their skills, andacademic institutions support green marketing. DOWNLOAD PDF >>

AUTHORS: Kristine A. Dicang, Jophet Ephraim A. Aguillon, Lily Jean C. Dulanas,Princes Escobia, Jesseca Florito, Joanna Erna Zagado http://orcid.org/0009-0003-1277-3393/tindicang722@gmail.com, https://orcid.org/0009-0004-7489-18862 , ajophet1@gmail.com / http://orcid.org/0009-0004-5267-758X3dulanaslilyjean@gmail.com, https://orcid.Org/0009-0004-2136-57514, https://orcid.org/0009-0005-4828-2603/ floritojesseca063@gmail.com, https://orcid.org/0009-0009-6152-42666 Philippine Electronics & Communication Institute Technology,INC. (PECIT)College of Business Management Education Co-Author: Mariam Kristine A. Sanico,MBA Dean, College of Business Management Educationmariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Challenges, Rental Property Owner, Lived Experiences, Opportunities, Descriptive, Philippines. ABSTRACT The increasing demand for housing in rapidly urbanizing cities like Butuan has brought rental property ownership to the forefront of local economic activity. As the city continues to grow, so does the complexity of managing rental properties, making it vital to understand the lived experiences of those directly involved in this sector. The study explored the lived experiences, opportunities, and challenges faced by rental property owners in Butuan City. A descriptive qualitative research design was used, employing semi-structured interview guide to gather insights from ten rental property owners. Conducted in selected barangays—San Ignacio Pob (Brgy 15), Tandang Sora (Brgy 12), and Lapu-Lapu Pob (Brgy 8)—participants were purposively chosen for their relevant experiences in managing rental properties. Data were analyzed using coding and thematic analysis to identify key themes related to their experiences, challenges, and strategies. The study revealed that rental property ownership in Butuan City offers significant opportunities and challenges. Rental properties provide a reliable source of income, support financial stability, and present potential for business growth due to high tenant demand, particularly in urbanized areas near schools and workplaces. However, property owners face recurring issues such as tenant non-payment, behavioral conflicts, and property maintenance burdens, compounded by regulatory compliance requirements and financial constraints. While technology, particularly social media, has been beneficial for marketing and tenant acquisition, many property owners still rely on traditional networking methods. DOWNLOAD DOCS>>

AUTHORS: Rose Mae Ann T. Añora, Ester Grace M. Bruno, Kathlanee Jay T. Mama, Christine C. Noja, Rhea Mae H. Pimentel arosemaeann@gmail.com, brunoestergrace@gmail.com/https:/orcid.org/00092kathlaneejaymama@gmail.com, christinenoja01@gmail.com, rheapimentel275@gmail.com Philippine Electronics and Communication Institute of Technology Inc.,College of Business Management Education Co-Author: Mariam Kristine A. Sanico,MBA Dean, College of Business Management Educationmariamkristineabdulkadil@gmail.comhttps://orcid.org/0000-0002-0713-834X Keywords: Reward Structure, Design, Benefits, Engagement, Repeat Purchase, Lifetime-Value, Behavior, and Advocacy, Philippines ABSTRACT Marketing strategies and customer loyalty in the fashion retail sector of Butuan City, this research underscores the significant impact of well-executed marketing on fostering a loyal customer base. This study determined the marketing strategy and customer loyalty among fashion retail industry. This study used a descriptive correlational research design and was conducted in Butuan City, the respondents of the study were the fashion retail customers in Butuan City. There were one hundred (100) customers surveyed to get their perception. Quota sampling technique was used since only the available customers considered as respondents of the study during the distribution of the questionnaire. The study used a modified survey questionnaire. The following statistical tools were used to treat the problem posted in the study. Frequency and Percentage, Mean, and Pearson-r in treating the problem in this study. The study found out that marketing strategies and customer loyalty within the fashion retail industry reveals a significant interrelationship between effective marketing practices and enhanced customer loyalty. The findings indicate that well-structured loyalty programs, characterized by personalized rewards, emotional engagement, and unique benefits, play a crucial role in fostering repeat purchases and brand advocacy. Furthermore, the research highlights the importance of omnichannel strategies that create seamless shopping experiences, thereby deepening customer engagement and increasing lifetime value. the study emphasizes that a strategic approach to marketing—one that prioritizes customer engagement, emotional connections, and personalized experiences—will not only enhance customer loyalty but also contribute to long-term business success in the competitive fashion retail landscape DOWNLOAD DOCS>>